A Research Guide for Marketing

• American Community Survey (US Census Bureau)
  • Detailed information about the American people and workforce.
• Economic Census
  • The official five-year measure of American business and the economy.
• GreenBook Directory
  • An index of marketing research companies.
• Kentucky Quick Facts (US Census)
  • Census data on KY counties, cities, and towns with populations over 5000.

If you're not sure how to search in a database, view this brief video (3:06) for some search strategies.

Check out these two video playlists that cover getting started with your research, selecting a search tool, tips for creating research questions, characteristics of scholarly journals, and how to organize and manage information. (8:19 total)

For additional instructional videos on using library resources and improving your research skills, check out Steely's YouTube channel and our Video@NKU channel.

Still looking for more information? The guides below are related to Marketing and could be useful for your research.