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W. Frank Steely Library

A Research Guide for Marketing

A starting spot for identifying resources to support research in Marketing.

Call numbers

Steely Library is arranged by Library of Congress Subject Headings. Print books related to Marketing can be found in the HB, HD, and HF sub-categories, on the 2nd floor of Steely Library. You can also search for print and eBooks via Steely Library's webpage (Books and Media tab of the main search bar).

  • HB801—843   -   Consumption. Demand
  • HB848—3697   -   Demography. Population. Vital events
  • HD59—59.6   -   Public relations. Industrial publicity
  • HD6977—7080   -   Cost and standard of living
  • HD9000—9999   -   Special industries and trades
  • HF5410—5417.5   -   Marketing. Distribution of products
  • HF5419—5422   -   Wholesale trade
  • HF5429.7—5430.6   -   Shopping centers. Shopping malls
  • HF5437—5444   -   Purchasing. Selling. Sales personnel. Sales executives
  • HF5460—5469.5   -   Department stores. Mail order business. Supermarkets. Convenience stores.
  • HF5801—6182   -   Advertising